Make a Branded Color Palette

(2-3 minute read)

Developing a color palette

Generally speaking, a business has about 5 colors they use to represent their brand, not including black or white. More complex brands will have more colors and split their color palette into tiered hierarchy deciding what colors are used more often and what colors are used less often.

 

Colors used less often tend to be brighter colors used for accents or basic neutrals used in the background.

All colors have what’s called a tint or a shade. Shades are the darker version of the same color by adding more black and tints are the lighter version of a color by adding more white. Tints and shades are used to help make simple 5 brand colors palettes more diverse.

Example: image taking a bright orange and using the lightest tint of a color and making it the background on a postcard. It would give it a much more branded feel than just using white.

*TIP: include color codes on your mood board as a cheat sheet for consistency.

 

Keep the conversation going!

Join our Facebook group Wholehearted Entrepreneurs to engage with other like-minded business owners to see how they are dealing with feeling overwhelmed.

 

Your friend,

 

 

 


Have a blog post or tutorial request?

Do you have a question or an idea for a blog post you’d like to see Lindsey Norberg Design Studio, LLC write about? Send us a message or make a comment to let us know how we can help.