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Raiatea Helm

Branding/Web Development & Design

Overview

Over the last 10 years, the music industry had a major shift in the way artists make money. Traditionally speaking, an artist would create albums and generate revenue from its sales. Today, it’s not as easy for musicians to make money. 

Raiatea Helm, like many vocalists, started to focus on performances rather than selling music. To reflect this change, we helped rebuild her brand and website to cater to clients who would hire her for music performances around the world. 

Project Details

In addition to refocussing Helm’s brand to cater to a different audience, we also included Search Engine Optimization (SEO) on her new WordPress website. As one of Hawaii’s leading female vocalists, it was important to use keywords so Helm would appear on popular Google searches for “Hawaiian female vocalists.”

Outcomes

Helm’s website has increased in its visibility on Google not only locally but nationally. She now appears in Position Zero for “Femail Hawaiian Vocalist” and up top for “Femail Hawaiian Singer.” We’re so excited to see where Helm takes here career next. Other than continuing to work with the youth in her area she plans on starting to teach. 

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