How to Write a WordPress Blog Post

(10-minute read)

When it comes to writing for your business, the words you use matter.

Depending on the way you write, you can set an intentional tone to leverage your expertise and inform your audience. To help you get started writing a blog for your business, We’ve put together a quick little 3-part tutorial for an absolute beginner on how to get started writing a blog on your WordPress website.  


 

Step 1: Identify what you want to say and who you want to say it to.

By now, you probably have a pretty good idea who your target audience is for your business but, if you’re struggling with defining your audience, try starting with our “Brand Discovery Starter Guide.” You’ll receive a FREE copy when signing up for our blog Branding Bites.

It’s important to get as specific with defining your audience as possible so, you can center your blog topics around serving them better. It’s also a good idea to identify about 3-5 topics your brand will consistently write about and stick to these topics at least 80% of the time.

For example, Lindsey Norberg Design Studio, LLC has 5 blog topics we try to focus on to serve clients like you.

  1. How-to tutorials
  2. Branding and design
  3. Online best practices
  4. Behind the scenes
  5. Freelancing tips & tricks

If you need more help defining your topics, set up a Discovery Phone Call with us and we can chat about topics that will better inform your target audience.

 

Step 2: Choosing blog topics & general writing tips.

The best place to start is by answering a question. To begin writing, sit down at the computer and write as if your answering that question for one person. It sometimes helps to visualize a friend and to pretend you’re having a conversation with them.

When writing, use common language that is easy to understand and assume the reader doesn’t know anything about the topic. So, be sure to Explain everything! 

A typical post should be around 250-300 words and include headings, lists, and paragraphs to help the reader scan the content quickly.

TIPS:

  • Keep a running list of ideas so, when you go to write a post, you have prompts to get started.
  • Ask your clients what they would like to read on your new blog.

 

Step 3: How to create a new blog post on your WordPress website – A step by step tutorial.

Writing a blog is an easy way to increase your visibility online and serve your clients. Below you’ll find an easy step-by-step guide for logging into your website and getting started making your first post.

 

Help Logging into your WordPress site.

 

How to start a new blog post on your WordPress website.

 

How to add a featured image, category, or tag to your WordPress website.

 

TIPS:

  • Ghostwriting is a thing. Some businesses prefer to pay for subscription content or work with a writer to get content for their blog.
  • If you choose to work with a writer, make sure they are knowledgeable about your field. You can also ask to get a sample of their content.
  • Utilize your employees and ask them to contribute to your blog.

 


Have a blog post or tutorial request?

Do you have a question or an idea for a blog post you’d like to see Lindsey Norberg Design Studio, LLC write about? Send us a message or make a comment to let us know how we can help.

Easy Branded Typography

(5-minute read)

Getting Started

Matching fonts can be impossible unless you have an eye for it. A rule of thumb is never to use more than 2 fonts unless you know what you are doing. An even easier way to pair fonts is not to do it at all. A simple cheat for creating an awesome typographic hierarchy is by using the same font with a large font family.

Common fonts come in 3 styles that you are familiar with including: regular, bold and italic. Other fonts contain as many as 16 font styles the same font family. By using the same font family for your header and body paragraph, they will end up blending beautifully with little effort. For example, see the headline and body copy below. The headline is bold and the body copy is regular. This creates a clear visual hierarchy separating the title from the paragraph text.

 

Headline
Lorem Ipsum is simply dummy text of the printing and typesetting industry.

 

Knile font

 

Keep the conversation going!

Join our Facebook group Wholehearted Entrepreneurs to engage with other like-minded business owners to see how they are dealing with feeling overwhelmed.

 

Your friend,

 

 

 


Have a blog post or tutorial request?

Do you have a question or an idea for a blog post you’d like to see Lindsey Norberg Design Studio, LLC write about? Send us a message or make a comment to let us know how we can help.

Top of Mind Awareness

(10-minute read)

Competition is fierce

There are so many brands out there offering the same things. So what makes each brand different or better than one other? Simply put, it’s how you make your clients feel and everything you do to make them think this way that matters most.

From their first impressions with your brand to how you follow up with your clients after they leave your store, this is key to making them remember you next time they need your service and to making them become a long-term loyal customer.

“Top of mind awareness”

Major brands create a memorable client experience every day that makes you think of them first. When I mention top laptop distributors worldwide, I bet you’re thinking of Apple or HP depending on your personal preferences and needs. But why do you think of them first?

They have well-known, established brands, marketing, and visibility. They also create trust with their clients built after years of exceeding client expectations, delivering quality products, and giving meaningful brand experiences consistently.

Next time your client thinks they need “X” service you want them to remember how your brand made them feel and to desire to come back for that same consistent experience and follow-through. So how do you create these types of skills and how well are you doing right now? Below are a few prompts and questions to get you started thinking about how your clients view your brand and services.

  • Who is your target audience?
  • Is your brand experience consistent online, instore, and on social media?
  • Do you follow-up with your clients after they leave?
  • Do you invite them to come back?
  • Are you communicating with your client regularly? If so, where?

Figure out more ways to engage your client and to have them think of your brand or service first by reaching out to me. You can send me a message on my contact page, and we can set up a phone call or personal meeting to discover your brand’s opportunities.


Have a blog post or tutorial request?

Do you have a question or an idea for a blog post you’d like to see Lindsey Norberg Design Studio, LLC write about? Send us a message or make a comment to let us know how we can help.

 

Make a Branded Color Palette

(2-3 minute read)

Developing a color palette

Generally speaking, a business has about 5 colors they use to represent their brand, not including black or white. More complex brands will have more colors and split their color palette into tiered hierarchy deciding what colors are used more often and what colors are used less often.

 

Colors used less often tend to be brighter colors used for accents or basic neutrals used in the background.

All colors have what’s called a tint or a shade. Shades are the darker version of the same color by adding more black and tints are the lighter version of a color by adding more white. Tints and shades are used to help make simple 5 brand colors palettes more diverse.

Example: image taking a bright orange and using the lightest tint of a color and making it the background on a postcard. It would give it a much more branded feel than just using white.

*TIP: include color codes on your mood board as a cheat sheet for consistency.

 

Keep the conversation going!

Join our Facebook group Wholehearted Entrepreneurs to engage with other like-minded business owners to see how they are dealing with feeling overwhelmed.

 

Your friend,

 

 

 


Have a blog post or tutorial request?

Do you have a question or an idea for a blog post you’d like to see Lindsey Norberg Design Studio, LLC write about? Send us a message or make a comment to let us know how we can help.