When it comes to writing for your business, the words you use matter.
Depending on the way you write, you can set an intentional tone to leverage your expertise and inform your audience. To help you get started writing a blog for your business, We’ve put together a quick little 3-part tutorial for an absolute beginner on how to get started writing a blog on your WordPress website.
Step 1: Identify what you want to say and who you want to say it to.
By now, you probably have a pretty good idea who your target audience is for your business but, if you’re struggling with defining your audience, try starting with our “Brand Discovery Starter Guide.” You’ll receive a FREE copy when signing up for our blog Branding Bites.
It’s important to get as specific with defining your audience as possible so, you can center your blog topics around serving them better. It’s also a good idea to identify about 3-5 topics your brand will consistently write about and stick to these topics at least 80% of the time.
For example, Lindsey Norberg Design Studio, LLC has 5 blog topics we try to focus on to serve clients like you.
- How-to tutorials
- Branding and design
- Online best practices
- Behind the scenes
- Freelancing tips & tricks
If you need more help defining your topics, set up a Discovery Phone Call with us and we can chat about topics that will better inform your target audience.
Step 2: Choosing blog topics & general writing tips.
The best place to start is by answering a question. To begin writing, sit down at the computer and write as if your answering that question for one person. It sometimes helps to visualize a friend and to pretend you’re having a conversation with them.
When writing, use common language that is easy to understand and assume the reader doesn’t know anything about the topic. So, be sure to Explain everything!
A typical post should be around 250-300 words and include headings, lists, and paragraphs to help the reader scan the content quickly.
- Keep a running list of ideas so, when you go to write a post, you have prompts to get started.
- Ask your clients what they would like to read on your new blog.
Step 3: How to create a new blog post on your WordPress website – A step by step tutorial.
Writing a blog is an easy way to increase your visibility online and serve your clients. Below you’ll find an easy step-by-step guide for logging into your website and getting started making your first post.
Help Logging into your WordPress site.
How to start a new blog post on your WordPress website.
How to add a featured image, category, or tag to your WordPress website.
- Ghostwriting is a thing. Some businesses prefer to pay for subscription content or work with a writer to get content for their blog.
- If you choose to work with a writer, make sure they are knowledgeable about your field. You can also ask to get a sample of their content.
- Utilize your employees and ask them to contribute to your blog.
Have a blog post or tutorial request?
Do you have a question or an idea for a blog post you’d like to see Lindsey Norberg Design Studio, LLC write about? Send us a message or make a comment to let us know how we can help.